It includes Hard variants of Baja Blast, Baja Blast Pineapple, Baja Blast Mango, and Baja Blast Punch. It was leaked on the Dew Drinker Discord in October 2022 that a Hard Baja Blast themed variety pack is slated for the following summer for a limited time. It started to show up in late February 2023 in 24 oz. On October 3rd 2022, it was announced at NACS that there was going to be a LiveWire inspired permanent addition to Hard Mountain Dew. Hard LiveWire Variant Main article: Hard LiveWire The Hard Mountain Dew line was released to stores on February 22nd, 2022 in three states, that is Florida, Tennessee, and Iowa and since then, it is slowly rolling out to more states as time goes on. Additionally, Hard Mountain Dew Baja Blast was officially announced on January 28th, 2022, and had further confirmation that it would be joining the other previously three announced flavors in the initial release for February of 2022. Hard Mountain Dew Baja Blast was trademarked on September 27th, 2021, and later that year, images of the drink were leaked online. The Twitter account then stated a tentative planned release date of February-March 2022 for a limited number of states. The line of alcoholic Mountain Dew flavors was officially announced on August 10th, 2021 by the official Hard Mountain Dew Twitter account, and three flavors were shown off for the first time: Original, Black Cherry, and Watermelon. Despite this, Pepsi themselves aren't involved with Hard Mountain Dew. The line is manufactured by the Boston Beer Company, owner of alcoholic beverages such as Samuel Adam's, and distributed by Blue Cloud Distribution, a new subsidiary of PepsiCo. CNN Sans ™ & © 2016 Cable News Network.Hard Mountain Dew is a line of alcoholic Mountain Dew flavors with 5% alcohol, non-caffeinated Malt beverage with Natural Flavors, Artificial Sweeteners (Sucralose & Acesulfame Potassium), Certified Color, Zero (0 G) added Sugar, and FD&C Yellow #5. Market holidays and trading hours provided by Copp Clark Limited. All content of the Dow Jones branded indices Copyright S&P Dow Jones Indices LLC and/or its affiliates. Standard & Poor’s and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Chicago Mercantile: Certain market data is the property of Chicago Mercantile Exchange Inc. US market indices are shown in real time, except for the S&P 500 which is refreshed every two minutes. Your CNN account Log in to your CNN account Flavored malt beverages sales grew 5.5% in 2021 to more than $3.1 billion, according to data from IRI, a Chicago-based market research firm. Still, partnering with an established brand in a beverage category that’s still growing (albeit not as quickly) could help Boston Beer. However, the company admitted in last week’s earnings that growth in the hard seltzer category “fell well short of our and the industry’s expectations” and dampened the company’s overall performance. (SAM)also makes Truly Hard Seltzer, which was once a bright spot for the company. The 100-calorie spiked seltzer is 5% alcohol by volume and will be “marketed to adults of legal age and merchandized consistently with other alcohol beverages.”Įager fans of legal drinking age that can’t wait for it to expand to their state can enter a contest to win a trip to Nashville, Tennessee, the birthplace of the soft drink, where they can try the spiked seltzer. Prices of the drink also vary depending on state. is working to secure alcohol distribution permits in each US state. HARD MTN DEWįederal laws prevent it from a single nationwide launch as the new entity created by Boston Beer and Pepsi to distribute the drink, called Blue Cloud Distribution, Inc. HARD MTN DEW is launching first in Tennessee, Florida and Iowa.
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